Bomi Choi
Ready to elevate your brand story?
Brand Identity & Graphic Design
From concept to system — I create identity designs that feel intentional, warm, and visually grounded.
Art Direction & Content Design
Where design, photography, food, and craft meet to create one visual language.
I build calm, cohesive stories through refined art direction and minimal, intentional visuals.
Bomi Choi — Brand Designer & Art Director (Toronto)
Crafting identity design, digital experiences, and calm, minimal visual storytelling.
With a background in design, branding, ceramics, textiles, and culinary arts, I bring a food-inspired, multicultural sensibility (Korea → US → Argentina → Toronto) to every project.
I help lifestyle and food-forward brands build visuals that feel warm, intentional, and visually grounded — across identity systems, websites, art direction, and content.
Digital Design & Web Experiences
Designing clean, intuitive interfaces for lifestyle, food, and creative brands.
Why bomichoi?
Building Thoughtful Brand Experiences
Brand Identity & Visual Storytelling
I create brand identities that feel honest, intentional, and visually grounded. With hands-on experience building product lines and shaping full brand ecosystems, I help businesses translate their values into visuals that connect. From logo and voice development to packaging and brand guidelines, I craft cohesive identities that resonate deeply—and grow meaningfully.
Telling Stories Through Food
Food Styling & Culinary Content Creation
With a background in both culinary arts and visual design, I style food in a way that feels natural, inviting, and story-driven. My approach blends form, texture, and mood to create images that stir appetite and emotion. Whether for editorial, campaigns, or product launches, I bring a careful balance of art direction and culinary sensibility to every scene.
Creating Meaningful Digital Presence
Content Strategy & Social Storytelling
I help brands share who they are through thoughtful content—visually and verbally. From blog writing to social media planning and SEO storytelling, I craft digital experiences that feel human and intentional. My focus is on building connection, clarity, and long-term brand loyalty across platforms, not just chasing clicks.